Perfectly Simple. Always Delicious.

Rice. Not Boring.
Not Complicated.
Just Really, really good.

Because let's be honest — it's rice, not a meditation retreat. But choosing this bag means you're making decisions that are good for your taste buds and the planet. That's got to count for something, right?

A crew on a mission to prove that even the most "basic" pantry staple doesn't have to be bland. Premium grains, clean practices, and a healthy dose of humor. Because life's too short for dull dinners.

Premium grains
Clean practices
Healthy Humor

Grown on Earth, approved across galaxies.

Our farms are seriously pulling their weight — cutting emissions by 80%, water use by 40%, and energy by 22%, all while improving land efficiency by 30%. Translation: we're growing rice that's better for you and the planet. No preservatives, no weird stuff you can't pronounce. Just clean, honest rice the way it's meant to be.

  • 80%

    Less emissions

  • 30%

    More efficient

  • 40%

    Less water

  • 22%

    Less energy

Rice so good, the invasion’s been postponed.

Rice so good, the invasion’s been postponed.

From weeknight stir-fries to Sunday feasts, rice has seen it all. Wars, pollution, pineapple pizza... and somehow, it still holds the world together.
Our grains are here for the messy, joyful, delicious moments that make up everyday life. (Crocs with socks optional.)

From weeknight stir-fries to Sunday feasts, rice has seen it all. Wars, pollution, pineapple pizza... and somehow, it still holds the world together.
Our grains are here for the messy, joyful, delicious moments that make up everyday life. (Crocs with socks optional.)

Find Us in Stores

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