We (re)Invented Rice.

Try It Now Our Story

Rice, Rice, Baby…

The Gang
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Don't take our word for it. Take theirs.

  • ★★★★
    It feels like someone actually thought about this product. The rice cooks perfectly and honestly my conscience tastes even better."
    James F. (Certified Rice Whisperer)
  • ★★★★★
    My kids love the packaging. They scanned the QR code on the bag and now they won't stop talking about rice farms. This brand is doing something different and it shows. Also it tastes incredible!!
    Kristen S. (Grain Whisperer)
  • ★★★★★
    I cooked this and my family thought I finally learned how to cook. I didn't. The rice is just that good.
    Barry J
  • ★★★★★
    I keep the bag on my counter just because it looks cool. The brand is genuinely fun. The rice is fluffy, fragrant, and always gone within 20 minutes of cooking!
    Desmond P. (Dad of the Year)

Rice that goes with literally everything (We checked)

Flamin' Hot Cheeto Rice

Turn up the heat

Cheeseburger Rice

Weeknight go-tos

Cinnamon Toast Crunch Rice Pudding

Add some texture

Hot Honey Rice

Yes, rice does dessert

You've got questions. We've got rice.

We'd tell you, but it's better if you read our story.
Genuinely, honestly, good. The kind of good where you eat it plain out of a bowl standing in your kitchen and have a small moment. We don't make the rules.
Responsibly sourced. 49% lower emissions. We could say more, but you'd stop reading.
3–4 business days, standard. Expedited if you're impatient.
Email us. We'll fix it. We're nice and also slightly neurotic about customer experience.

Obsessively good rice. You're Welcome.

Our Story

What We're Made Of:

Gluten Free

Made with real ingredients you can trust

Kosher

Certified clean

Vegan

Powered by nature's finest

49% Lower Emissions

Less guilt per grain

No Artificial Anything

No junk. No weird stuff. Just rice

Non GMO

Mother Nature approved

You're about to become a rice person.

Don't fight it

Just Buy The Rice